NEW ARRIVAL

WOOL CASHMERE COWBOY HAT

Finely crafted from a premium wool–cashmere blend and built in the Yellowstone style, this hat delivers refined structure and warmth built to last through every season. A sleek black hatband and genuine leather PRIME logo patch complete the look, blending timeless Western craftsmanship with modern polish.

THE DETAILS MATTER

COLLABORATIONS

REDCON1 X PRIME

BLENDERS X PRIME

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